好利消息:南山控股 中南建设 易成新能 中航三鑫
—— 北京青年报房产主编 刘素京
—— 自如运营管理中心总监 张春婵
—— 乐乎青年公寓创始人 罗毅
During the two sessions, how to respond to the purchase and rent simultaneously policy, standardize the rental market and other issues become hot focus, and institutional leasing is considered as the key to solve the problem of leasing market participants.
In March 24th, sponsored by the Institute of the chain of home rental market regulation and development of the salon, Dean of Yang Xian chain led to share the latest research on the rental market, the scale of China’s characteristics and industrial ecological analysis. In addition, the Beijing Youth Daily real estate editor Liu Sujing presided over the high-end dialogue, Beijing Housing Association vice president and Secretary General Chen Zhi and representatives of institutions operating freely, music, magic cube, eggshell for institutional lease in-depth discussion, and put forward policy recommendations for the future industrial pattern.
Specification for the rental market and the development of media salon activities
Then the chain chain for the first time for you to summarize the key points of the event, take you to understand the rental market development status and trends
Yang is now the latest research report
Four summary insight into the rental industry
Yang is now the scene of the interpretation of the rental market
For the purchase or lease and understanding
First, in the purchase of the level, the current policy focus on the secondary housing market, but in the purchase of the need to pay more attention to a second hand. 2016 Beijing second-hand housing transaction volume of 269 thousand units, more than 100 thousand sets of new homes, and pure commodity trading around 45 thousand, through what mechanism and market to meet the basic housing needs is very important direction of thinking.
Second, in the level of rent, the government led direction is to meet the needs of low-income groups in housing security, the market led direction is to meet the needs of multi-level housing.
The importance of the lease of the real estate industry, from the three aspects of understanding
First, more and more people will enter the real estate leasing market, the current rental population of 160 million in China, there will be more people in the future to meet the needs of the housing rental.
Second, more and more houses will be invigorated by the stock and incremental development of the form of access to the real estate market, China’s current rental housing 46 million sets, the future will have more housing for lease.
Third, leasing as an industry will become an important part of China the entire real estate industry, China rents reached one trillion, with the latter part of the decoration and services, will become an important driving force for economic growth.
The five indicators measure rental market maturity
First, the proportion of rental population, that is how many people to solve the housing needs of the lease.
Second, the rental income ratio, a family of 30% income for rent, which is a basic standard for the proportion of high-income groups will pay higher.
Third, the mechanism of permeability is high, the United States today the permeability of 35%, more than 80% penetration in Japan, first-tier cities in Beijing is the highest, only 20% less than the national level, only 2% institutions of great development space.
Fourth, the industrial chain is becoming more and more complete, the formation of a relatively complete set of services around the leasing industry chain and derivative services.
Fifth, the formation of a large number of listed companies, such as in the United States, the listing of real estate is very large, the largest market capitalization of more than $20 billion.
The scale of China’s leasing is relatively low, the rental market has great potential
At present, China’s rental market rents 1 trillion yuan, accounting for the entire housing market of 6%, compared to the Japanese rental market, the United States, the proportion of the rental market of 50%, the development of space is very large.
At the moment, we are not fully matched and lacking in many of the institutional elements that stimulate, protect and support the leasing market. We also need to continue to work hard to establish and cultivate the concept of the rental market, especially to encourage and protect the healthy development of the rental market system to strengthen the level of research.
Beijing Real Estate Association vice president and Secretary General Chen Zhi
I understand that the inflection point of institutional change is likely to be now. For the rental market today is just a beginning, the future of the actual observation we will further explore.
Beijing Youth Daily real estate editor Liu Sujing
Through the standardization of products and quality services to solve the problem of rent, so that more owners feel that the rental process is more secure. On the one hand to solve the tenant problem, on the one hand, the landlord also solve the problem, so that more owners are willing to come up with a house rental. With the launch of our new owners, such as the introduction of new products, hoping to grow with revenue at the same time, we continue to meet the urgent need for high-quality quality of life and personalized housing needs.
Zhang Chunchan, director of operations management center
We satisfy individual needs through a variety of products, product line from Moore apartment high-end to the Cubo Apartments, and dormitory products are involved, will be more abundant, meet the needs of multi-level.
Deng Fang, assistant general manager of Cubo Apartments
The rental market in Beijing has been in short supply, but also a serious mismatch, this rental demand is rigid. The future we want to develop diversified products, our happy young city community to do better, we also hope to establish a professional image constantly.
– happy youth apartment founder Luo Yi
We need to aim at the user pain points, each apartment rented out as one of the works, from the creation of interior products, including the construction of the internal system of the end, have to constantly create suitable for different needs of users of products.
Cui Yan, co-founder of eggshell apartment
The institutionalization of the development of leasing as a way of life
For leasing, should adopt a more inclusive and open attitude. Let the lease become a way of life, also cannot do without the four elements: one is sufficient rental housing supply; two is to effectively protect the rights and interests of leasing; three is a convenient and safe transaction process; four is the professional institutions and improve rental experience.
Institutional leasing can bring three benefits. First, improve the quality of the lease: shunt pressure building to retain talents, regulate trade order, increase the rental experience; two, stable lease: property owners signed a contract period of 4 years, the average renewal rate of 66%, the tenant lease time is 415 days, the renewal rate of 66%; three, to promote the flow of population flow: City convenience, personal credit archives the flow of information, population.
Capital dividend is accelerator, is short-term, but the service dividend is long-term. We finally fight is the operation, the fight is the service. Yang Xian said.
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