When the calendar opened a new page, into 2017, the development of China’s cultural industry has also reached a new period. After a few years ago to pave the way, the cultural industry has a new accumulation in strength, a new exploration on the mode, there is a new direction in the path, in the idea of a new story, moving to the pillar industry of national economy goal.
Especially with the culture of the penetration and integration, the cultural industry will also Chinese economy toward the depth and breadth of sustained force, the stronger, the pattern of larger, higher realm, the cultural industry is not small talk, which will be rolled up the tide of the times, surging to.
Specifically, what are the new changes and changes in China’s cultural industry in 2017? Let’s sort it out together.
Competition for high quality IP is more intense
Beautiful Weiyang, The Legend of Zhen Huan and other hit TV series are derived from the network works. Network IP adapted for the TV series, a new trend in China’s cultural industry, is the major film and television companies to grasp the conventional weapons. In 2009 there was only one network literature adapted for the TV series, which increased to 4 in 2010 and climbed to the top of the list in the year of 25 in 2015. When the network literature of the well-known IP companies to carve out, a new round of the battle of IP and focus on the field of animation, can be expected in 2017 IP of the war more intense.
Cultural enterprises based on the production of cultural content, relying on the operation of intangible assets bigger and stronger, therefore, the competition for IP and reserves is inevitable. Especially after several years of efforts, some of the cultural industry has set up a good platform, communication channels have been opened, the operation model is clear, everything is money, for the good content than any time, often a good IP can be able to perform wonders a vivid creative lose all live , realize the whole industry chain and value realization.
Competition for IP, in fact, is the competition for cultural talent. Because we have no shortage of history, no shortage of stories, lack of creativity and processing capacity, lack of those who will tell the story of creative talent. Not only needs the content of cultural products, can have a fascinating story and a heart of emotion, in urban and rural construction also needs cultural nourishment, from remember nostalgia affectionate call, to maintain the characteristics of the cultural heritage, and to improve the quality of life of the happiness index, and the infiltration of culture deeply together, amplifying IP the brand, the cultural resources into cultural industry.
Therefore, in 2017 the characteristic town in promoting the cultural industry and the cultural cause line will be more fuzzy, you have me, I have you. In fact, the investment of cultural undertakings, in fact, is also the accumulation of capital for the cultural industry; rather than the economic benefits of cultural industries, in fact, there are social benefits for local cultural undertakings to contribute. It is worth mentioning that the PPP operation completed in 2016 after the enlightenment, 2017 will enter the implementation phase, private investment can smoothly enter the public cultural field, further improve the efficiency of the use of public cultural facilities, cultural accumulation more well-off industry force.
Cultural and financial cooperation presents Matthew effect
At present, the national cultural enterprises listed a total of 209, including 57 in Beijing, accounting for 1\/3 of the country, the construction of such a result from Beijing up the loan investment financing system, thanks to the Beijing city continued to cultivate on the backbone of cultural enterprises. In recent years, the greatest progress of cultural industry China is committed to solve the asset light culture of the company’s financing problem, two-way force policy and market, so that more and more cultural enterprises to enjoy the financial sunshine and rain, created the successful cases with strong financial strength and.
One case is better than 100 sales, one action is better than one. Financial culture in the practice of running and compromise, learn to stand on each other’s view of Empathy: the cultural enterprises continue to learn, gradually speak good capital story, while financial institutions to strengthen innovation, tailored financial products and cultural enterprises in different periods. Now the problem of cultural finance is no longer a problem, but will not use and how to use the problem. In 2017 the financial culture will show a Matthew effect in the capital market, resourceful cultural enterprises will be getting better and better, the construction branch, the new business development capability, the use of financial capital to achieve their dream culture. For example, light media in the capital market to achieve only 14 acquisitions in the field of animation, through their own in the field of film and television industry chain. And those who do not use financial tools of cultural enterprises, it is difficult to control the capital of this, not hesitate to wait, stop, that is, financial worries.
In 2016 the state-owned cultural enterprises listed usher in a small climax, China film, Guangxi radio and television networks, xinhuanet.com and other 8 in the capital market gong. In 2017 the capital of state-owned cultural enterprises will heavily armed kaijiangtuotu, carry out a comprehensive strategic layout, on the one hand to improve the culture of state-owned enterprises, the market share, to strengthen the cultural industry of the national team, on the other hand will also fulfill the culture of state-owned enterprises social responsibility in promoting Chinese spirit, spread Chinese culture, improve the whole national spiritual civilization accomplishment more as.
The digital creative industry to guide the development of new formats
VR, broadcast, network drama, a barrage of new formats in 2016 with the suddenness of a thunderbolt, rapid impact on cultural consumption market, has become the new fashion consumption of young people. So barbaric growth trend in 2017 will be standardized and remediation, so that the new cultural formats in the healthy track. At the same time, we should also see that these new formats, is the source of creativity, is the power of change, the culture industry from product to present ecological operation have undergone tremendous changes, should protect and treasure hidden in the folk roots in innovation.
Change is the norm, the only constant is change itself. The new situation of traditional cultural enterprises should also conform to the Internet, continue to enhance their strength, improve competitiveness, realize the upgrading and development. In 2017, the Internet will make use of the cultural industry to bring new surprises and a tiger with wings added, moved by the television industry, viewing the change of consumer behavior through the research, the use of online network, to achieve the perfect linkage TV big screen and small screen mobile phone, find to keep the operation rate of new reason; and performances and movies, will take on raise public Internet Express, new product marketing, accumulation of fans, the development of derivative products, long industrial chain; the traditional publishing industry in the digital equipment after the transformation, will focus on the improvement of operation mode, grafting Internet concept of operations, inventory of assets, to achieve value-added; digital resources of traditional culture, then let the collection in the Forbidden Palace Cultural Relics on display in the vast land of heritage, writing in the ancient text are live.
Once there is a technical need in the society, this kind of demand will be more than ten universities can push forward science. In 2016 the digital creative industry into the 13th Five-Year national strategic emerging industry development plan , together with a new generation of information technology, biotechnology, high-end manufacturing, green low-carbon industries, plans to 2020 output value reached 10 trillion yuan level. In 2017 the inevitable innovative cultural and creative digital technology and equipment, rich digital cultural and creative content and form, innovation design level and promote industrial integration development in four aspects to promote the overall layout and clear development path.
It can be predicted that the cultural industry data analysis in 2017 will have a new breakthrough. The cultural industry from quantity to quality, from extensive to intensive upgrade, will explore on big data put forward new demand; and the analysis and use of big data, and will make a long qualitative analysis and fuzzy experience of cultural industry, cultural products to take on an altogether new aspect, the target customer is more accurate, more humanized product experience culture, enterprise management more refined, the quality and efficiency of the cultural industry.
Cultural consumption to improve the quality of life
2016 to expand the pilot work to promote cultural consumption gradually, the first batch of 26 pilot cities for the implementation of the policy, effectively expanding the cultural consumption of residents. In just the end of the 2017 National Conference of director of the Department of culture, culture minister Luo Shugang introduction, the national cultural consumption pilot work will be in full swing this year, to further guide the concept of change of urban and rural residents’ consumption, and promote sustained growth of cultural consumption scale, promoting consumption, accommodation, catering, tourism, commerce and other related fields, play a positive role in cultural consumption the economic growth, and strengthening the social construction, to meet people’s spiritual and cultural needs.
Tourism, culture, sports, health, pension, the development plans of the five happiness industry put the prime minister Li Keqiang’s desk in 2016, in 2017 gave the dual responsibility, can stimulate consumption growth, promote the upgrading of consumption, is a new force in stimulating domestic demand; also Zhizhirenxin, enhance the Chinese citizens happiness index, is to improve the quality of life of the masses of the focal point.
It should be noted that the current development of the cultural industry is still far behind the needs of the mass cultural consumer demand for personalized, diversified changes. People do not have the ability to consume, it is not the market there is no consumer demand, but did not impress consumers’ explosive products. Therefore, there are a large number of purchasing power to support consumer demand in the country can not get effective supply, consumers will spend a lot of money in the outbound shopping and sea Amoy shopping, resulting in demand spillover.
In 2017 to further expand cultural consumption, but also from the cultural industry supply side force, a rich cultural products, no longer confined to the traditional reading show, but the cultural products and services extended to all aspects of life, bit by bit, to expand the coverage of culture and value; on the other hand, to improve the cultural quality, constantly touches the mind, resonate burst of products , with in-depth study of consumer demand and the increase of cultural products attraction and appeal, let the masses culture industry to benefit the daily life, bring more gain and happiness for the people.
The driving wheel of imagination and execution
Cross integration from the paper to the ground, from the concept to the industry, and gradually let people see the value of creativity. In 2017 the cultural will be integrated into the national economy more widely, to further enlarge the cultural industry pattern and level of cultural and creative industry convergence: first, creative agriculture will help the rural city; and second cultural and creative industrial integration, industrial tourism and industrial design is just unfolding and other related industries; cultural and creative integration, make more products and the service temperature and emotion, to satisfy the consumers’ diversified spiritual and cultural needs; cultural creativity can even help poverty alleviation in poor areas, so that the beautiful scenery become rich jinshanyinshan.
In fact, the concept or creative imagination is just the first step, the success of cultural enterprises, but also the need for a firm and lasting executive power. Some financial capital in the investigation of cultural enterprises, although very much agree with its prospects for development, but the implementation of the team and the ability to perform without confidence, it is not easy to invest. They think that cultural entrepreneurs have feelings, but many are empty; cultural enterprises have ambition, but to do; the cultural industry is asset light, but can not become a asset bubble and junk assets. Good idea, not implemented, is a mere scrap of paper ; then grand aspirations, no execution, is the castles in the air. Although the cultural industry is very creative, but the flow of the three ideas and the first-class implementation, is always better than the best ideas plus three flow better execution, the requirements of cultural enterprises also imagination and execution of the double wheel drive, down-to-earth to achieve their goals.
Get to the root of the problem, the core value of the enterprise culture is enhancing strength, otherwise it is a source of water, even if there is a capital injection, and ultimately bubble. 2017 cultural enterprises should enhance the artisan spirit, intensive and meticulous farming in the cultural field, doing fine, deep in their products and services, quality and efficiency, which is the foundation of the enterprise culture, enterprise culture is the humanity and social responsibility, is the achievement Centennial, carry forward the Chinese culture the only way which must be passed.
Source: new vision of the cultural industry Zhang Yuling
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